Welcome to the portfolio of Bethany Glines!
The following featured work is a compilation of marketing and promotional based projects - conceptualized, managed and art directed by Bethany Glines. Enjoy!

Manager within the Creative Services, Special Events & Design Department, responsible for servicing all marketing teams across Fox Broadcasting (Entertainment, Sports and News) to execute promotional efforts in the form of on-air activations, social media giveaways, field marketing grassroot incentives and in-person event needs.

FOX CORPORATE GIFTING: Curated brand name retail items to include in a Summer Mailer to Fox Ad Sales clients. The kit included a Brumate Cocktail set, Supergoop Sunscreen set, 1917 S’more Kit, booe waterproof pouch, Pottery Barn Pool Towel and a branded paddle ball set all packaged in a custom neoprene tote bag. This kit as the possibility for endless summer fun!

HOUSEBROKEN SLIPPERS: All the comfort and support you’ll need from your Housebroken Friends! Partnered with Cuddle Clones to create custom slippers in under 8 weeks. We developed them to look like the two main show characters, Honey & Chief and … — **HOUSEBROKEN SLIPPERS:** All the comfort and support you’ll need from your Housebroken Friends! Partnered with Cuddle Clones to create custom slippers in under 8 weeks. We developed them to look like the two main show characters, Honey & Chief and packaged them in a custom shaped Doghouse shipping box to be delivered to Affiliates for the show premiere. Collaborated with animation creatives from BentoBox to oversee revisions and design feedback to ensure slippers matched the design aesthetic of the show.

THE MASKED SINGER - SODASTREAM ENVIRONMENT: For Season 3 of The Masked Singer, We partnered with SodaStream to customize sparkling water machines for all 208 Affiliate Markets. In addition to the Sodastream machines, we created 8’ x 8’ Backdrops, Branded Podium Stands, designed character cups and a customized drink menu inspired by the celebrity show panelists. Affiliate stations were encouraged to use this environment for on-air segments throughout the season in order to familiarize audiences with our new characters and provide exclusive clues to ramp up weekly excitement. — **THE MASKED SINGER - SODASTREAM ENVIRONMENT:** For Season 3 of *The Masked Singer*, We partnered with SodaStream to customize sparkling water machines for all 208 Affiliate Markets. In addition to the Sodastream machines, we created 8’ x 8’ Backdrops, Branded Podium Stands, designed character cups and a customized drink menu inspired by the celebrity show panelists. Affiliate stations were encouraged to use this environment for on-air segments throughout the season in order to familiarize audiences with our new characters and provide exclusive clues to ramp up weekly excitement.

SIMPSONS - TREEHOUSE OF HORRORS: Conceptualized, designed and produced custom packaging for the Simpsons Treehouse of Horrors halloween mailer (LEFT). This concept became the packaging inspiration for a Brand Collaboration with Sugarfina Candy (RIGHT).

CALL ME KAT LAUNCH KIT: In honor of our purrrfect comedy, Call Me Kat, which follows the life of Kat Silver (Mayim Bialik) an independent 39 year-old that used her entire life savings to open a cat cafe in Louisville, KY, we partnered with female owned cafes and affiliate stations to curate a cafe inspired Launch Kit. Recipients of the kit will be able to brew up some PAWSITIVE tea or a cup of coffee right MEOW. Lastly, we encouraged users to raise a mug to new beginnings with a 90-day planner for self-care and — **CALL ME KAT LAUNCH KIT:** In honor of our purrrfect comedy, Call Me Kat, which follows the life of Kat Silver (Mayim Bialik) an independent 39 year-old that used her entire life savings to open a cat cafe in Louisville, KY, we partnered with female owned cafes and affiliate stations to curate a cafe inspired Launch Kit. Recipients of the kit will be able to brew up some PAWSITIVE tea or a cup of coffee right MEOW. Lastly, we encouraged users to raise a mug to new beginnings with a 90-day planner for self-care and personal growth.

911 LONE STAR LAUNCH KIT: Everything is bigger in Texas! So we had to go BIG for our 9-1-1 Lone Star BBQ Launch Kit which included a custom EMT inspired cooler bag, BBQ and Hot Sauce set in custom fire truck packaging, custom apron and oven mitt designed to match the firefighter’s uniforms and a branded grilling utensil set. It’s everything you need for the ultimate Texas cookout! Influencers were encouraged to bring the heat and host a tailgate to grill up excitement + promotional efforts for the show. — **911 LONE STAR LAUNCH KIT:** Everything is bigger in Texas! So we had to go BIG for our 9-1-1 Lone Star BBQ Launch Kit which included a custom EMT inspired cooler bag, BBQ and Hot Sauce set in custom fire truck packaging, custom apron and oven mitt designed to match the firefighter’s uniforms and a branded grilling utensil set. It’s everything you need for the ultimate Texas cookout! Influencers were encouraged to bring the heat and host a tailgate to grill up excitement + promotional efforts for the show.

A Premier Branding & Merchandising Agency, I led Brand Development within the design team for 2 years and was a Senior Lead Graphic Designer for 3 years, working with an array of entertainment studios and marketing creatives to develop promotional strategies and branded merchandise to target audiences.